Google “Have AI Check Pricing” Changes Local SEO From Rankings to Real-Time Verification

Author: Rohit Singh • Updated date:

TL;DR



  • Google Search includes a “Have AI check pricing” option where Google can call multiple local service providers to collect pricing and availability, then email the user with quotes.

  • Local intent converts fast: 76% of people who do a local search on their smartphone visit a business within 24 hours, and 28% result in a purchase.

  • This shifts local SEO from “get the click” to “be verifiable, quotable, and responsive” inside Google’s interface.

Introduction / Problem


Local SEO has traditionally been a visibility game: show up in the Map Pack, earn the click, convert on your website.

Google is now inserting a new layer between visibility and conversion: verification and comparison.

With “Have AI check pricing”, the user taps the feature, answers a few questions, and Google contacts multiple nearby providers to collect quotes and availability, then shares results via email.

That matters because local searches are high intent. Think with Google reports that 76% of smartphone local searches lead to a visit within 24 hours and 28% lead to a purchase.
If the decision gets made during a price-check flow, your website may never see the session even though you still win or lose the customer.

Solution and how it is solving


The new local funnel


This feature compresses the local journey into a shorter, more transactional path:

  1. Discovery (Maps / local results)

  2. AI clarification (the assistant asks a few questions to refine intent)

  3. AI price check (Google pulls quotes + availability)

  4. Shortlist (the user compares options)

  5. Contact / booking

In this model, ranking is only step 1. Businesses also compete on how easy they are to validate quickly.

What changes for Local SEO


You are no longer optimizing only for relevance and proximity. You are also optimizing for:

  • Responseability: Can Google reach you and get a clear answer?

  • Quote clarity: Can you provide a consistent price range and what it includes?

  • Availability confidence: Can you explain lead time and scheduling without friction?

  • Operational readiness: Can your staff handle quote requests reliably?

What to do now (practical checklist)



  1. Standardize quotes for top services


Define price bands (minimum, typical range) and the few variables that change price (distance, urgency, add-ons).


  1. Fix call routing


Ensure calls reach someone who can quote, not a dead end.


  1. Align Google Business Profile and reality


Incorrect hours and inconsistent details create trust gaps and missed opportunities. Use GBP as the source of truth for basics.


  1. Track outcomes beyond clicks


Start measuring calls, messages, booked jobs, and quote acceptance rate. Use GBP Performance as a baseline for interaction tracking:
Google Business Profile Performance help

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